A leading entertainment and news web property was
in search of a reliable programmatic partner that could increase its fill rates and CPMs to maximize yield. At the time, header bidding was still a new technology that had not yet gained mainstream traction. The publisher partnered with PubMatic to leverage its Decision Manager header bidding product to gain an edge on the publisher’s competitors, in
its ad sales efforts.
PubMatic developed a strategy to address the publisher’s pain points resulting in enhanced monetization of their digital assets.
