Our most recent Quarterly Mobile Index (QMI) provides actionable insights into mobile advertising trends for publishers and media buyers. At PubMatic, we believe that providing access to information on key trends and best practices will help the digital media industry succeed in leveraging the growing opportunities that mobile provides.
The Q2 2016 QMI report identifies three key trends, including the growing value of mobile app inventory and private marketplaces year-over-year as well as insights into the opportunities available from mobile-optimized experiences.